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Service: (866) 980-2666
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About Us

Welcome to the Bill Cole Auto Mall website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Ford, Honda, Kia, Nissan or Subaru car, truck, or SUV you will find it here. We have helped many customers from Princeton, Beckley, Bluefield, Blacksburg and Christiansburg find the Ford, Honda, Kia, Nissan or Subaru of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Bill Cole Auto Mall has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier West Virginia Ford, Honda, Kia, Nissan and Subaru dealer, we have a huge selection of new and used vehicles from which to choose. Bill Cole Auto Mall online and offline customers enjoy vehicle specials every day. We offer Ford, Honda, Kia, Nissan and Subaru service & parts, an online inventory, and outstanding financing options, making Bill Cole Auto Mall a preferred dealer serving Princeton, Beckley, Bluefield, Blacksburg and Christiansburg Ford, Honda, Kia, Nissan and Subaru buyers. Ready to set up a test drive? Visit our Beckley Ford, Honda, Kia, Nissan, Subaru dealership in Bluefield, WV today!